Easily the best coffee rub you've ever tasted! You'll find lots of different one's out there, but they're usually loaded with herbs and bland filler, and hardly ever smell, or taste of actual coffee. I use my fresh roasted coffee beans in the mix, with a little smoke, a little heat, and a little sweet. It's a perfect balance of flavor, and goes with just about anything. Try it on any kind of meat, seafood, poultry, even veggies!